Print Culture

With luther, you know it's lutherb ase of the face. The workshop will produce 60 images of the elector all the same but all painted and sometimes even with painted print. And he creates an image of luther, which becomes absolutely iconic. Do you think they had some sense that they could use luther's celebrity as a way of promoting the reformation? Absolutely. They're creating luther as a recognizable hero figure. That starts to happen really, very early. So this would have been a po eresn to affect a literate which, of course, would still have been the majority.