2min chapter

The Knowledge Project with Shane Parrish cover image

#68 Daniel Kahneman: Putting Your Intuition on Ice

The Knowledge Project with Shane Parrish

CHAPTER

How to Write a Book on Noise and Decision Making

E, tell me about noise and decision making. You're writing a book now on noise. Can you explain the concept? Ye, i can really explain it by saying, what, you know, was the beginning of it, and which was a consulting assignment in an insurance company. We had the idea running a test to see whether people in a given roll who are supposed to be interchangeable, agreed with each other.

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