The Paradox of Preservation: Ecotourism and the Amazon Rainforest

This week, we take a look at Last Chance Tourism.

Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.

Namely, they are vanishing.

From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.

So people are rushing to these locations, afraid they might miss their last chance to see them.

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