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10 Lessons from Great Businesses

The Generalist

CHAPTER

The Generalist's Obsession With Incentives

At the generalist, i've sought to emulate cuping's level of obsession. I write a personal note to every person that signs up and make a tailored introduction to someone else in the community. To please your customers, you must obsess over them. Four, aline the incentives. Charle munger once said, never ever think about something else when you should be thinking about the power of incentives. There's no better place to begin experimenting than with those underlying incentives.

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