
440: Aldo Vacca on the History and Future of Barbaresco
I'll Drink to That! Wine Talk
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The Future of Barbaresco
Barbaresco didn't have a market. It was a wine drunk not every day on special occasions only, which were rare in those days. The idea of fair price stayed with us and in a way became one of our trademarks. But right now we are under a little bit of pressure because we really run out of wine fast. So for the future of Barbaresco, I think you've been very articulate about some of the challenges in the past for Barbaresco is a wine and a name in the market.
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