2min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Chris Voss and Steve Shull: Charge What You're Worth, Lessons on Sales and Negotiation From the Field | E223

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Importance of Emotions in Selling

Every seller, they want more money for their home than their home is actually worth. And so every buyer is operating off of emotion. The skill of making people feel understood, it's the missing piece in all of sales. Stephen Covey got close when he said, seek first to understand before being understood.

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