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The Role of Emotional Intelligence and Authentic Leadership in B2B Sales with John True

Revenue Builders

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Emotional Intelligence in Sales Leadership

This chapter explores the pivotal role of Emotional Quotient (EQ) in effective sales leadership and B2B interactions. It highlights the necessity of active listening and understanding emotional cues to improve communication and foster relationships, particularly in multi-stakeholder meetings. Additionally, the speakers discuss the challenges of digital communication and the importance of adapting communication styles to meet evolving buyer dynamics.

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