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142. The Only Business Metric That Matters with Jeremy Utley
The Greg McKeown Podcast
Innovation Is Saying No to 1000 Things, Right?
People think focus means saying yes to the thing you've got to focus on, but that's not what it means at all. It means saying no to the 100 other good ideas that are there. You have to pick carefully. I'm actually as proud of the things we haven't done as the things that I have done. In pharmaceutical discovery, it's more like 10,000 compounds get tested to get to one viable Alzheimer's drug,. If you think about James Dyson making the bagless vacuum, he made 5000 prototypes.
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