Mind Traps You Need To Avoid (Part 1) w Mikey Smith
Keep The Change
00:00
The Contrast Effect
Research shows people will walk an extra 10 minutes if it means saving $10 on food. But nearly all wouldn't walk 10 minutes to save $10 on a $1,000 suit. It's easy to think something is attractive, large, or expensive when it sits next to something ugly, small, or cheap. Try to catch yourself the next time you go shopping. To see if you're purchasing decisions are being influenced by the contrast effect.
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