For eight years, Lisa Bilyeu lived the life others expected: a traditional Greek wife focused on supporting her husband and running the home. But deep down, she knew she was meant for more. With no business background, zero confidence, and no clear roadmap, she decided to rewrite her story. She co-founded Quest Nutrition with her husband and built a billion-dollar business. In this LEAP Replay, Lisa opens up to Ilana about breaking free from cultural expectations, showing up authentically in the face of criticism, and how you can build radical confidence without needing external validation.

Lisa Bilyeu is an entrepreneur, bestselling author, and co-founder of Quest Nutrition, a multi-billion-dollar company. Her mission is to use content creation to empower women to break free from limiting beliefs and build extraordinary lives.

In this episode, Ilana and Lisa will discuss:

(00:00) Introduction

(02:22) Her Upbringing and the Weight of Expectations

(06:44) Velvet Handcuffs: The Trap of People Pleasing

(10:55) Transitioning from Housewife to Co-Founder

(19:13) Handling Your Emotions in Business

(24:25) How Lisa Tackles Online Hate and Criticism

(33:12) The Three Keys to Mission-Driven Content Creation

(37:25) Lisa’s No-BS Guide to Success

(44:40) Why She Chose Her Mission Over Motherhood

(1:03:06) Building Radical Confidence Through Self-Reliance

Lisa Bilyeu is an entrepreneur, author, and co-founder of Quest Nutrition, a multi-billion-dollar company that transformed the health and wellness industry. She is also the founder and host of Women of Impact, co-founder of Impact Theory, and bestselling author of Radical Confidence. Lisa’s mission is to use content creation to empower women to break free from limiting beliefs and embrace their full potential.

Connect with Lisa:

Lisa’s Website: https://lisabilyeu.com/

Lisa’s YouTube: www.youtube.com/@LisaBilyeu

Lisa’s Instagram: https://www.instagram.com/lisabilyeu

Resources Mentioned:

Lisa’s Book, Radical Confidence: 11 Lessons on How to Get the Relationship, Career, and Life You Want: https://www.amazon.com/dp/B09JPHK9C3

Leap Academy:

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