In this episode of To The Point, host Chris Yano sits down with Chad Peterman of Peterman Brothers to reveal the business playbook they wish theyโd had a decade ago. From marketing strategy and branding to leadership, hiring, and operations, this episode is packed with proven lessons for contractors and home service business owners.
๐ก What Youโll Learn:
- The marketing channel Chad wishes heโd doubled down on early
- How branding and storytelling built the Peterman Brothers name
- The importance of measuring ROI and tracking marketing performance
- Why your call center is your sales team (and how to train it like one)
- The hires that changed their business โ and the bad ones that hurt
- The turnover process that keeps installs flowing all year
- Actionable tips for smarter scaling, systems, and leadership
โฑ Timestamps:
00:00 โ Intro + Halloween dad jokes
06:00 โ Marketing & branding insights
20:00 โ Hiring and leadership lessons
31:00 โ CSR coaching & AI tools
41:00 โ Operations and turnover process
50:00 โ Final takeaways
๐ Resources Mentioned:
- Peterman Brothers
- Prolific Brand Design
- RYNO Strategic Solutions
Thank you to our Sponsors!
Rilla: https://www.rilla.com/tothepoint
Chiirp: https://chiirp.com/
Contractor Commerce: https://www.contractorcommerce.com/ryno/
Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint
Avoca.ai: https://avoca.ai/r/tothepoint
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