The value created by youtube to me, but also the power that youtube as a business has for me as a specific customer is totally dependent on my use case of it. Think about an amazon seller and how does he optimize his economic value from a platform. E's more likely for you to have a buyer who values this watch much more than others. So you have to understand what's the equation going on in your customer's mind very carefully. And that determines the equilibrium of competition.

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