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Podcast 22 - Merchant Funded Rewards

Loyalty Wired

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I Think the Potential Is Certainly There

I think the potential is certainly there. Like we did a campaign recently for a very large supermarket. And you know, the numbers were amazing, right? And I think they were very happy with the output of it. So there were still challenges around what's an online transaction versus an installed transaction and how you deal through banking data to get that is a fun piece in itself,. But yeah, I think that it certainly showed us that if you can get the offer right and you can get it to a wide enough base of users then there's some great opportunities there.

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