The Power of Working 'On' vs. 'In' the Business

Seth Godin returns to talk strategy and why getting the direction right is way more crucial than just moving fast. We chat about how creatives and entrepreneurs often confuse tactics with strategy and how fixing that could transform careers. Seth shares stories, insights, and the tough decisions he’s made to get better results, like firing major clients to create bigger opportunities. It’s all about finding your path and making the right moves for long-term success.

Some highlights we explore:

• Why most creatives mistake tactics for true strategy.

• How picking the right clients sets up your future.

• The role of empathy and tension in creating impactful work.

Enjoy!