This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to market changes, and establishing connections with brands.
Highlighting the significance of product quality, including attributes like organic or fair trade certifications, and the importance of embracing regenerative agriculture practices. Dwight also provides advice for CPG brands seeking visibility at trade shows, suggesting strategic approaches such as email outreach and LinkedIn connections.
A noteworthy aspect of this, Dwight's emphasis on not getting too attached to packaging, as it inevitably changes. He draws from his experience in developing private-label products, always thinking ahead to future versions. It also concludes with expressions of gratitude and anticipation for future interactions, particularly at Expo West.
Wanna know more about the insider scoop on the grocery sector? What are you waiting for? Tune in now!
Listen in as Dwight shares about:
- Advice for CPG Brands
- Fancy Foods Las Vegas Show
- Trends at the Show
- Dwight’s Career Journey
- Set Building and Trends
- Challenges and Opportunities in the Industry
- Data Analysis and Decision-Making
- Overview of Town and Country Market
- Consumer Profile
- Approach to Products and Demos
- Fish Wife Success Story
- Expo West and Connecting with Buyers
Episode Links:
Town & Country Markets Inc Website
Dwight’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
