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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Benefits of Lollipops at Nightclubs
I wonder if some of the appeal is it's unexpected. It doesn't feel like a commercial transaction. Have I told you about the thing we did with the lollipops at nightclubs? Oh, I don't think so gone. But yeah, that lollipop thing, that was pure pea gendron. That's a lovely idea. Who should talk to? There is an amazing guy called Stephen Colgan. And he used all sorts of behavioral science tactics to reduce crime. If you give someone a lollipop coming out of a nightclub, it also makes them feel a bit childish and optimistic that they're less like to punch someone else in the face.
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