Building Like You're KIND
In the Sauce
The Importance of Context in Snacking
Ellie Lanning is Managing Director at Equilibra Ventures. She talks about how the company moved from a nutrition set to snacking. How did they do it? It took years, she says. The idea of shelf is context comes from more of a retail mindset,. But you have to help chain and like retailer understand how consumers relate to your product what they're buying you in the basket with where it makes sense to then place you.
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