Reliance bets big on the IPL. The Women’s IPL
Finshots Daily
00:00
Women's IPL - Why Viacom 18 Spills So Much?
Viacom 18 is shelling out nearly 7 Crore Ruppies per match for the women's IPL. That actually makes it the second highest deal in the world for a women's sports league. But why on earth would Viacom 18 splash so much cash? The men's IPL was just a proof of concept back then. And don't forget, the global economy is in a state of flux. So attracting advertisers could quite the challenge.
Play episode from 00:00
Transcript
