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Reliance bets big on the IPL. The Women’s IPL
Finshots Daily
Women's IPL - Why Viacom 18 Spills So Much?
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Viacom 18 is shelling out nearly 7 Crore Ruppies per match for the women's IPL. That actually makes it the second highest deal in the world for a women's sports league. But why on earth would Viacom 18 splash so much cash? The men's IPL was just a proof of concept back then. And don't forget, the global economy is in a state of flux. So attracting advertisers could quite the challenge.
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