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Interview: What advertising tells us about the economy

FEAR & GREED | Business News

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Are Non-Digital Investments More Hard to Track?

Digital and non-digital investments more difficult to track ROI. Are people does streaming work? Are people using it more intensely? Well, very interesting topic. What we've seen in the market is that 100% of businesses said that streaming was probably relevant to them. And then 100% said that they'd be willing to look at trialing.

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