Why That Worked  – Presented by StoryBrand.ai cover image

#177: The Secret to Winning Over Customers and Outshining Your Competition

Why That Worked – Presented by StoryBrand.ai

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Harnessing the Power of Narrative Marketing

Exploring the impact of narrative marketing in positioning customers as the heroes of their own stories, and the effectiveness of using story structure to engage and convert leads. Delving into the key components of the story-brand framework and the hero's journey in marketing storytelling.

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