The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
Branding in the Age of AI
This chapter examines the critical role of strong branding in attracting high-quality candidates and fostering long-term growth, even as immediate effects may be unclear. It discusses the balance needed between analytical and creative elements in marketing, particularly in the era of AI and data-driven solutions. The conversation emphasizes the irreplaceability of human creativity and storytelling in a crowded marketplace, advocating for a hybrid approach that combines both performance marketing and brand development.
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