E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
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Branding in the Age of AI
This chapter examines the critical role of strong branding in attracting high-quality candidates and fostering long-term growth, even as immediate effects may be unclear. It discusses the balance needed between analytical and creative elements in marketing, particularly in the era of AI and data-driven solutions. The conversation emphasizes the irreplaceability of human creativity and storytelling in a crowded marketplace, advocating for a hybrid approach that combines both performance marketing and brand development.
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