How Hotels Use Loyalty to Compete
The Skift Travel Podcast
00:00
Managing Cost to Serve
ih g had about 200 million dollars in recognized loyalty revenues in 20 21. Will the changes that i h g has made to its loyalties programms, increw improve your competitive positioning? Or is it? Is it about managing cost when you've done this revitalization yet? I mean, this revitalization is about growth. It's about growing profitable revenue for our members, ore, sorry, for our hotels and then ultimately creating that virtuous cycle of then capacity for reinvestment.
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