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Bloomberg Businessweek Weekend - July 14th, 2023
Bloomberg Businessweek
The Importance of Meta and Threads
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Twitter could merge with Warner Brothers or buy Paramount and actually have a library of IP rather than always renting other people's IP. All of these companies make more money together than they do separately. There was clearly consumer demand for a platform that met that, but it couldn't generate ad revenue because of the fact that he sort of let in the crazies once he got in and didn't have content moderation. So there is a need by advertisers to meet that need. And guess what? Facebook is best in class. It's guaranteeing wall garden access to premium advertisers. I think meta does that really well.
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