Hire Great Writers?

We've tried to hire great writers, but I just don't know why it's so hard. You need to have somebody who actually can write great content. But then secondly, how well do they understand the domain? Right? Because if they're working with clients in in health and fitness and in B2B, you know, security software for enterprise or whatever. So there isn't that kind of almost kind of like a more sophisticated level of conversation going on. And we haven't been able to find a great team of writers that we can constantly go to.