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4min chapter
The Content Gameplan For Entrepreneurs In 2025 | TheDept Ep. 56
The Dept. w/ Omar El-Takrori
The Rise of Social Media Shopping
This chapter explores how social media platforms are transforming online retail, with significant sales growth seen on YouTube and emerging competition from TikTok against Amazon. It also highlights the changing role of branding, emphasizing the importance of genuine engagement over traditional website presence in the digital marketplace.
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