Martin Graf is a senior lecturer in psychology at the University of South Wales. He says there's a reason you hear more and more about people just falling off the face of the planet instead of intentionally breaking things off. When people met through friends or family, there was some accountability implied. But now that a majority of people meet outside of their social circles, that accountability doesn't really exist anymore. These changing social norms, they made the dating scene start to feel sour. It got more superficial. And rejection on the app still felt deeply personal.

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