2min chapter

The Informed Life cover image

Carrie Hane on Content Models

The Informed Life

CHAPTER

How to Communicate the Web Page to Stakeholders

People are used to critiquing things that they can see and interact with, right? So the web page is something that they understand much more viscerally than these abstractions of how things are put together. Um, involve them. And that ultimately is when it has worked out best is when we can get the business stakeholders involved in making the models. They all own different types of content for different audiences. Because it crosses over with other people and that's where it really benefits because you're not making things in silos anymore.

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