12min chapter

The Side Hustle Show cover image

Built to Sell: Design a Business to Run Without You (Greatest Hits)

The Side Hustle Show

CHAPTER

Navigating Strategic Acquisitions and Business Growth

This chapter explores the intricacies of strategic acquisitions, particularly the evolution of a video testimonial business sparked by personal connections and customer feedback. It highlights the transition from inefficient processes to a more streamlined approach, emphasizing the importance of outsourcing for scalability. The discussion also covers effective email marketing strategies that successfully engage leads and drive business growth.

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