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Mobile Experiences and Growth in Today's World by Google Global Product Lead

The Product Podcast

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The Importance of Web and Ap Technologies for Brands

Consumer journeys are more complex than ever. Users expect brands to anticipate their needs and make it easy for them to get what they want no matter how they engage. A uniform and great experience everywhere is important for acquiring loyal customers. Do you see yourselves in this? I certainly do. We have so much power with our smart foms. And that's why businesses need to be present on both. Back in two thousand 17, there was no way to listen to spotify on mobile web. To day, more than 60 % of traffic goes to mobile,. They saw an uplift in sales revenue, brand sea business uplift from investing in both web and ap technologies.

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