How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
The Importance of Having a Balanced Scorecard
Victor Nann: I'm lucky to be in a job that is just like how it should be. And really with most companies that are new strategy or account planners, there's plenty of room for improvement. We want at least three campaigns that are major campaigns that respect this philosophy. People talk about it, but more important clients and other advertising people to give it as an example.
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