Embracing Simplicity and Focus in Product Development

Paul-Lukas Hoffschmidt and Isabel Wellbery are the Co-founders of Alpha Sophia. Alpha Sophia helps you accelerate your MedTech product adoption by helping you find and engage the right physicians, with the leading commercial intelligence platform for MedTech startups and SMBs.

If you are interested in setting up a call with Alpha Sophia go to https://www.alphasophia.com/zain

In this episode, Paul and Isabel:

* What is Alpha Sophia and how do they help you find your target customers

* Effective go to market strategies

* Why crafting your story is important

* Why user research is vital

How to reach Paul and Isabel:

* Paul’s LinkedIn: https://www.linkedin.com/in/hoffschmidt/

* Isabel’s LinkedIn: https://www.linkedin.com/in/isabel-wellbery/

* Company: https://www.alphasophia.com/

How to reach Zain:

* LinkedIn: https://www.linkedin.com/in/zainmsyed/

* Twitter: https://twitter.com/zainsyedpharmd/

* Newsletter: https://zainsyed.substack.com/

Links to other platforms to listen:

* Apple Podcast: https://rdar.li/apple-podcast-link

* Spotify: https://rdar.li/spotify-link

* Google: https://rdar.li/google-podcast

* And all other platforms! Just search “digital thoughts podcast”

* If it is not on the one you use send me a message and I will get it on there

Music used:

* Daystar - Sugar Cookie

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zainsyed.substack.com

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