AI is Changing the Consumer Journey, According to Google and BCG Research
Decoding AI for Marketing
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Redefining Marketing Organization in a Complex Consumer Landscape
This chapter explores the shifting landscape of marketing organizations in response to evolving consumer behaviors and the inadequacies of traditional funnels. It emphasizes a cross-functional approach to marketing while introducing the modern consumer journey, defined by streaming, scrolling, searching, and shopping, and the role of AI in enhancing these experiences.
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