2min chapter

Investing in Regenerative Agriculture and Food cover image

234 Cristina Domecq - Building a regenerative movement by connecting 350000 consumers directly with 250 farmers

Investing in Regenerative Agriculture and Food

CHAPTER

The Importance of Keeping the Circles Small

Large food companies are starting to realize that there's a limit on what they can do within their processing factories and transport. They have to include their suppliers which in many cases are farmers. So is there a way that consumers at some point become like, of course, very climate conscious, but also maybe by some of their carbon credits through you? I'm not saying it will happen, but because it's not that you can sell to a big orange juice producer because it're not your customer. It's not that those farmers are not in their supply chain, they're in yours.

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