12min chapter

This Week in Startups cover image

From the future of flight to brand building, insight from Liquidity Summit 2024 | E1969

This Week in Startups

CHAPTER

Building Fandoms and Transformative Relationships

This chapter emphasizes the importance of founders having personal motivations and a larger purpose when starting a company, focusing on fast processes and smoke testing consumer demand. It also discusses building fandoms over brands, creating emotionally compelling products, forming relationships with companies like Walmart and TikTok for transformative moments, and the shift in advertising focus to platforms like TikTok for cheap and scalable traffic.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode