Michael and Heather break down an Estonian e-commerce business selling lighting kits for LEGO sets, questioning its steep 7x EBITDA price tag amid thin margins, one-time buyers, and China sourcing risks.
Business Listing – https://www.bizbuysell.com/Business-Opportunity/lights-for-lego-game-of-bricks/2322004/
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This week, Michael Girdley and Heather Endresen dissect a fascinating e-commerce deal out of Tallinn, Estonia: a business that sells lighting kits designed to supercharge LEGO displays. With $3.7M in annual revenue and $500K in EBITDA, it’s priced ambitiously at $3.5M — roughly 7x EBITDA — raising plenty of red flags.
Key Highlights:
- Asking $3.5M on $500K EBITDA (~7x), 13% net margins
- 20% customer return rate suggests mostly one-time buyers
- Likely sourcing from China, possible drop-shipping under de minimis rule
- Geopolitical & tariff risks could hit future margins hard
- Hosts conclude it’s a cool niche, but overpriced — fair multiple closer to 3.5-4x
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