75 (Sell): Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Product Demos in Sales
This chapter emphasizes the importance of aligning product demonstrations with the specific business problems of potential clients. It provides insights into effective gap selling techniques and encourages salespeople to focus on real-life applications while actively listening to customer needs.
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