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#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure

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Fort Capital: A Fast Growing Private Real Estate Company in Texas

Fort Capital is the number one fastest growing private real estate company in Texas. Stay up to date by following Fort Capital on LinkedIn. We talk about career opportunities, updates across the team and our latest Real Estate Focus podcast episodes.

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Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.

On this episode, Chris & Kelcey discuss:

➡️ How they look at investing in niche e-commerce businesses

➡️ Why they've chosen shared services hold-co structure

➡️ The current eCommerce market

➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)

Timestamps

(00:04:14) Kelcey’s background and 365 Holdings

(00:05:14) What does shared services mean?

(00:06:39) Acquiring the first eCommerce business

(00:07:09 How do you think about your role in the organization?

(00:08:12) What’s happening in eCommerce right now?

(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?