Fort Capital: A Fast Growing Private Real Estate Company in Texas

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Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.

On this episode, Chris & Kelcey discuss:

➡️ How they look at investing in niche e-commerce businesses

➡️ Why they've chosen shared services hold-co structure

➡️ The current eCommerce market

➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)

Timestamps

(00:04:14) Kelcey’s background and 365 Holdings

(00:05:14) What does shared services mean?

(00:06:39) Acquiring the first eCommerce business

(00:07:09 How do you think about your role in the organization?

(00:08:12) What’s happening in eCommerce right now?

(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?