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Malcolm Gladwell: Are We at a National Tipping Point?

We Can Do Hard Things

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Epidemics and the Power of Narrative

This chapter examines the dynamics of epidemics through the lens of super spreaders and tipping points, particularly reflecting on the COVID-19 outbreak at a Biogen meeting. It explores how societal narratives and media representations shape public perception and political movements, emphasizing pivotal moments that transformed attitudes towards gay marriage. By analyzing the impact of storytelling, the chapter highlights the profound consequences of narratives in shaping beliefs, behaviors, and cultural landscapes.

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