3min chapter

Marketing Against The Grain cover image

Twittersode! How The Ownership Economy is going to change your marketing strategy

Marketing Against The Grain

CHAPTER

Building a Community of Practice

Community is not binaryits. It's not the snat group, and it's not the male newsletters. My methodologyis basely trying to help you find the people that are in the middle. Community of practice means you have to care about breath as well as depthere. And then community only works if you nail the death part o.

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