Analyse Asia with Bernard Leong cover image

The China Business Conundrum with Ken Wilcox

Analyse Asia with Bernard Leong

CHAPTER

Navigating Chinese Business Culture

This chapter explores the complexities foreign businesses encounter when entering the Chinese market, emphasizing cultural differences and distinct perceptions of contracts. It delves into the concept of 'guanxi' and the importance of building relationships, highlighting how misunderstandings can arise from contrasting practices between China and the U.S. The chapter also discusses the evolving competitive landscape, particularly in sectors like technology and automotive, and the challenges posed by increasing local industry capabilities.

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