"Don't go at somebody like you know everything you don't," says Surmenia. "It's not selling, it's helping... How am i going to help this investor get their money back? That's what you need to answer." 'You don't need to think like a i'm going to get my two million bucks and run off,' he adds. "'I fulk and know really well', that's the attitude you have to have' is one of his top tips for dealing with people who are trying to invest in your business or want to start something they've never heard of before,'" surmenia writes.