150 – The Twitter Premortem
excellence, actually
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What Happens if Twitter Goes Wrong?
This episode is going to be inside baseball. So this is a little bit of how Brad and I think about media, strategy, social media,. All sorts of good stuff, and I want to set the stage first. Right now when we're recording this, I have no idea when we're launching it... Halloween, y'all. There's a lot of uncertainty here. But to get us started, take this conversation all the way back to our first book.
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