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Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires

Built to Sell Radio

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Navigating the Sale of Cult Beauty

This chapter details the journey of Cult Beauty leading up to its successful sale, highlighting its growth, staff size, and revenue at the time. It explores the motivations behind maximizing company valuation and the strategic decision-making involved in the acquisition process, including maintaining competitive tension during negotiations. Additionally, the chapter emphasizes the impact of the sale on employees, transforming many into millionaires and honoring stakeholder support throughout the journey.

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