Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Gwyneth Paltrow: “Transaction can actually be a service”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Secret of Goop

Gwyneth Paltrow: I was seeking advice from an old friend of mine whom you might know in New York, Peter Arnell. He came up with the name goop and then goop was born out of that. Daily Candy had a successful editorial newsletter. Guilt had successful commerce. But the combination of the two editorial and commerce was very elusive. Why were you able to bring them together? What was the secret?

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