297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Deconstructor of Fun
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Dominance in Mobile Gaming Advertising
This chapter explores the significant impact of AppLovin on user acquisition within the mobile gaming industry, emphasizing its market share and data advantage in ad distribution. It discusses the competitive landscape with major players like Facebook and Google while highlighting the challenges faced by Unity and the implications of its merger with Iron Source. The conversation also delves into data ownership, innovative technologies enhancing ad targeting, and the complexities of changing mobile measurement partners.
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