Chris Bilton et al., "Creativities: The What, How, Where, Who and Why of the Creative Process" (Edward Elgar, 2022)
New Books in Critical Theory
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What Do We Do?
The final chapter, I guess kind of extends that, what do we do question? So you talk about why in various different ways. And actually talking about things like Tower's success and other record companies, failures is a good illustration of that. The social mission was not the thing, was not the why of the business It wasn't they started. They stumbled upon it. When Unilever took over, Ben and Jerry were still on the board as to carry on with their project.
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