Rethinking Brand Effectiveness: The Importance of Salience

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy

Here are the key talking points from the episode:

• The evolution of marketing education and its accessibility
• Structural challenges in business school education
• The gap between marketing theory and practice
• Analysis of Nike's recent marketing challenges
• Marketing effectiveness and brand salience
• The future role of AI in marketing strategy
• The relationship between B2B and B2C marketing

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