Did you know that Google could be delivering local leads to your doorstep? An optimized Business Profile is that powerful! In this episode, host Brien Gearin is joined by Buddy Rathmell, the owner of Map Winners, a digital marketing agency focused on managing Google Business Profiles. Buddy shares his expertise on why Google Business Profiles are one of the most impactful tools for local businesses and how optimizing them can drive significant growth — often transforming small businesses into thriving enterprises. You'll hear actionable strategies that cover the importance of reviews, heat maps, and posting frequency, offering insights into how businesses can maximize their visibility and revenue through effective profile management. Whether you’re looking for ways to grow an existing business or want start a digital marketing agency of your own, this episode is a must-listen!

What we discuss with Buddy:

+ Driving business growth with a Google Business Profile

+ The value of getting consistent five-star reviews

+ Enhancing search visibility with detailed services and photos

+ Tracking local rankings and performance with heat maps

+ How early adopters often dominate local markets

+ Boosting search rankings with consistent NAP info

+ The industries that benefit most from optimization

+ Improving engagement and ranking with regular posts and photos

+ The 200% ROI that clients see on profile management

+ Managing Google Profiles as a lucrative business opportunity

Thank you, Buddy!

Check out Map Winners at MapWinners.com.

Follow Buddy on LinkedIn and Twitter.

Watch the video podcast of this episode!

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