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15min chapter
Pssst!! The Science of Gossip
Science Vs
The Appeal of Gossip: Brain Responses and Information Retention
This chapter explores the study on people's interest in gossip and trivia, revealing that while participants expressed more curiosity about general information, their brains were more excited and attentive when processing gossip. The study also found that participants remembered gossip information better than trivia, suggesting our brains have a natural craving for information. The chapter delves into the power and benefits of gossip, including its ability to release oxytocin and build bonds, share important information, and hold people in power accountable.
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