🪳“Twitter has termites” — Elon’s $44B excuse. Truff’s hot sauce $trategy. Uber’s secret files.
The Best One Yet
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Truff's Secret Sauce Was Building a Sauce Loving Community Before It Built the Sauce
Truff started out as a social media account before they ever were a sauce. By creating the community before the product, truff had a ready to go customer base. The more extreme flavor and exotic the combination, the more the potential for virality on instegrant.
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